Privacy Policy
Last updated: July 2, 2026
Orbly is a daily circle-drawing game for iOS. This policy explains what data the app handles, where it goes, and how you can control it. The short version: nothing about you leaves your device except what's absolutely required to serve ads (for the free tier) and to sync your own scores across your own Apple devices.
Summary
- No accounts. Orbly doesn't require a login. It uses Apple's Game Center for leaderboards and Apple's iCloud for cross-device sync, both of which you control through iOS Settings.
- No tracking in the app. The iOS app doesn't run any analytics, crash-reporting, or telemetry SDKs. The marketing website (playorbly.com) uses Google Analytics for aggregate traffic stats — detailed below.
- Ads in the free tier. We use Google AdMob. AdMob collects some identifiers to show you ads; you can decline tracking for personalisation in two places (detailed below).
- Premium removes ads entirely. When you buy the Premium Bundle or the "Remove Ads" IAP, the ad SDK never initialises on your device. No identifiers are collected.
What Orbly does not collect
- Your name, email, phone number, address, or photos.
- Your contacts, calendar, microphone, camera, or precise location.
- Your browsing history or activity in other apps.
- Your drawings beyond your own iCloud account. If iCloud sync is on, your past circles live in your private Apple iCloud storage — only your Apple ID can access them.
What Orbly does collect
Game Center (Apple)
When you submit a score, Orbly hands it to Apple's Game Center for the leaderboards. This is handled entirely by Apple. Your Game Center nickname may appear on public leaderboards. You can sign out of Game Center from iOS Settings at any time.
iCloud (Apple)
If you're signed into iCloud, Orbly syncs your past results and lifetime stats to your other Apple devices through your private iCloud storage. We (the developer) have no access to this data — it lives in your Apple account. If you sign out of iCloud, the data stays on that device only.
Google AdMob (free tier only)
Free-tier users see occasional interstitial ads after a game. To serve those ads, the AdMob SDK collects:
- Your advertising identifier (IDFA) — only if you grant tracking permission via the ATT prompt.
- Anonymised product-interaction events (ad shown, ad clicked).
- Coarse location (country/region) derived from your IP address, so we serve legally-appropriate ad inventory.
This data is used for third-party advertising and analytics purposes and is processed by Google per their privacy policy. Declining tracking simply results in less personalised ads — you'll still see ads unless you purchase the Remove Ads IAP.
Website analytics (playorbly.com only)
The marketing website uses Google Analytics 4 (gtag.js, measurement
ID G-ZE231JZ64N) to understand aggregate traffic. It
collects:
- Pages viewed and time on page.
- Referrer (which site sent you here).
- Browser type, device type, and approximate country/region (derived from IP — Google truncates the IP before storage).
We use this only in aggregate to see what's working on the site. Google processes this data per their privacy policy. The analytics tag runs only on the website — it is not present in the iOS app. You can block it with any standard tracker blocker, or by enabling Global Privacy Control / "Do Not Track" in your browser.
On-device storage
Orbly uses standard iOS storage to remember your in-app preferences and your local game history on your device. None of this leaves the device unless iCloud sync is on (in which case it goes only to your own Apple account, as described above).
Purposes and legal bases (GDPR)
Where the EU GDPR or UK GDPR applies, we rely on the following legal bases under Article 6 for each processing purpose:
- Advertising (Google AdMob), free tier only — to show you personalised or non-personalised ads. Legal basis: your consent (Art. 6(1)(a)), collected through Google's User Messaging Platform (UMP) consent form and, for the device advertising identifier (IDFA), Apple's App Tracking Transparency (ATT) prompt. You can withdraw this consent at any time (see "Your rights" and "Your choices" below).
- Game Center leaderboards and iCloud sync (Apple) — to provide the leaderboard and cross-device sync features you choose to use. Legal basis: performing the features you request as part of the app (Art. 6(1)(b)) and, where applicable, your consent (Art. 6(1)(a)) through your own Apple account settings. These features are handled by Apple; you control them in iOS Settings.
- In-app purchases (StoreKit) — to sell and deliver the "Remove Ads" IAP and the Premium Bundle. Legal basis: performance of a contract (Art. 6(1)(b)). The purchase itself is processed by Apple.
- Website analytics (Google Analytics 4) — to understand aggregate traffic on playorbly.com. Legal basis: your consent (Art. 6(1)(a)); this runs only on the website, not in the app, and can be blocked as described below.
Recipients (who processes your data)
We do not sell your personal data. It is shared only with the service providers we use to run Orbly, each acting under its own privacy terms:
- Apple Inc. — Game Center, iCloud sync, App Store / StoreKit purchases. See Apple's Privacy Policy.
- Google (Google AdMob) — serving ads in the free tier of the iOS app. See Google's Privacy Policy.
- Google (Google Analytics) — aggregate website traffic measurement on playorbly.com only. See Google's Privacy Policy.
International transfers
Apple and Google are US-based providers and may process data in the United States and other countries. Where personal data is transferred out of the EEA or the UK, these providers rely on their own transfer safeguards — such as the EU-US Data Privacy Framework and/or Standard Contractual Clauses — as set out in their respective privacy policies linked above.
Retention
We hold no personal data on our own servers. Concretely:
- On-device and iCloud data (preferences, local game history, synced scores) persists until you delete the app or remove it from your Apple account; it lives in your device and your private Apple iCloud storage, not with us.
- Ad identifiers (AdMob) are retained by Google per its own advertising retention practices.
- Website analytics are retained according to the data-retention setting configured on our Google Analytics property.
Your rights
If you are in the EU/EEA or the UK, you have the right to access, rectify, erase, restrict or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time (withdrawal does not affect processing carried out before withdrawal).
- Withdraw ad consent in-app at any time via Settings → "Manage Privacy Choices", which re-opens the UMP consent form, and via iOS Settings → Privacy & Security → Tracking for the ATT permission.
- Exercise any other right by emailing support@playorbly.com. Because most of your data lives in your own Apple account rather than with us, we will help you locate and action it where we can.
You also have the right to lodge a complaint with a supervisory authority. In the EU/EEA, you can contact your local data protection authority (find yours via the EDPB members list). In the UK, you can contact the Information Commissioner's Office (ICO).
Additional GDPR notes. Providing personal data is optional — there is no statutory or contractual obligation to provide it, and the only consequence of declining is that the related optional feature (personalised ads, Game Center, or iCloud sync) will not be available. We obtain personal data only directly from you through your use of the app and website, not from third-party sources. We do not carry out automated decision-making or profiling that produces legal or similarly significant effects within the meaning of Article 22 GDPR.
Your choices
- App Tracking Transparency. The first time Orbly prepares to show an ad, iOS prompts you to allow or deny tracking. You can change this later in iOS Settings → Privacy & Security → Tracking.
- Manage privacy choices. In-app, go to Settings → "Manage Privacy Choices" to review or change the consent form for EU / UK / state-privacy jurisdictions.
- Remove ads entirely. Purchasing the "Remove Ads" IAP or the Premium Bundle disables the AdMob SDK at source — no ads are fetched, no identifiers collected, no consent form shown.
- Delete your data. Uninstalling Orbly removes all local data. To delete iCloud-synced data, sign into iCloud.com, or contact us at support@playorbly.com and we'll confirm deletion from our end (though the data lives in your Apple account, not ours).
Children
Orbly is rated 4+ by Apple (no objectionable content) but is not specifically directed at children. The AdMob SDK is not configured for child-directed treatment. If you're a parent who wants a child to play without advertising, purchase the Remove Ads IAP.
Changes to this policy
If we change how Orbly handles data, we'll update this page and bump the "Last updated" date at the top. For material changes (e.g. adding a new SDK), we'll also surface a notice in the app.
Contact
Orbly is published by Embay, LLC, a limited liability company registered in Florida, USA. For the purposes of the EU GDPR and the UK GDPR, Embay, LLC is the data controller for the personal data described in this policy. We have not appointed a Data Protection Officer, and given the scale and nature of our processing we are not required to.
Email support@playorbly.com for any privacy-related question or request, or write to the data controller:
Embay, LLC
7901 4th St N, Ste 300
St. Petersburg, FL 33702
United States